Safe Dash

See what your ads actually earn.

Safe Dash connects your Meta Ads and Shopify data to show ad spend next to the revenue it really drove — exposing platform over-reporting and surfacing Blended ROAS (MER), last-click attribution, product-level returns, and creative performance in one place.

Open the dashboard

Reporting reconciliation

Platform-reported ROAS vs. real Shopify revenue, side by side — the gap is the over-report.

Product & creative breakdown

Which SKUs and which ad creatives actually convert, with hook/hold rates and fatigue flags.

Multi-touch attribution

Last-click, first-click and linear models side by side, plus assist rates for top-of-funnel campaigns.